Pesach 60 second supermarket sweep!

Pesach 60 second supermarket sweep!

Find out what happened in our Jewish News-Kosher Kingdom trolley dash!

Brigit Grant is the Jewish News Supplements Editor

When Haley Cohen won the Jewish News-Kosher Kingdom 60 second supermarket sweep, she was on her starters orders…


Hayley Cohen likes to shop as much as the rest of us, but not at 6.30am.

Even the most dedicated purchaser doesn’t buy at that time of day, yet on Monday morning, 25-year-old Hayley, from Clayhall in Essex, was decked out in tracksuit bottoms and trainers for the shop of her life. At least that is what her parents Janice and Andrew were hoping for as Hayley was the winner of the Jewish News’ one minute Trolley Dash at Kosher Kingdom and she had a shopping list in her head for a slap-up Pesach meal.

BM5P0583 copyArriving at the Golders Green store as dawn was breaking, Hayley was accompanied by her mum, and then aunt Shelley and cousin Sara Mordechai arrived from Edgware. They all had advice about which aisle to aim for in the supermarket, which is laden with delicious food and treats ahead of the festival. “The most anyone has spent on a dash is £350,” said KK’s manager Rivki, which made Hayley all the more determined.

Then Rivki set her stopwatch, yelled: “3,2,1” and Hayley was off.

Reeling round the aisles with her trolley, it was straight past the crisps to the meat counter and then on to the gift packs of Pesach nuts. With her family cheering her on, Hayley had just made it to the wine aisle when Rivki called: “STOP!”

Breathless but elated, it was then over to the cash register to tally up a bill that included meat and chicken for dad and a kettle and blender for mum.

With a grand total of £231.64, Hayley felt she had done the family proud. “It was my grandma who told me to enter the competition,” she said, which suggested grandma Rhona Braden was in line for some Pesach nuts. But not before Hayley’s had a well-earned nap.BM5P0771

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