Lord Sugar invests in Jewish entrepreneur’s label company

The latest Jewish News

Read this week’s digital edition

Click Here

Lord Sugar invests in Jewish entrepreneur’s label company

Apprentice host was impressed with mum-of-three Jemma Solomon's The Label Lady firm, saying he wants to 'help scale her business and take it to the next level'

Lord Sugar has made his latest investment, and no boardroom, tense exchanges or gruelling interviews in sight.

The Apprentice star was so impressed with entrepreneur Jemma Solomon’s label company that he decided to invest in it. Lord Sugar met Solomon after she wrote to him for business advice.

The Label Lady, launched by Essex-based mum-of-three Solomon last year, creates easy-to-apply bespoke labels to help people organise their belonging be it in the office or at home. Customers can choose from a variety of pre-made labels or customise their own.

Lord Sugar, who plans to start filming the next Apprentice later this year, said: “I was very impressed with Jemma when I met her. She is highly determined, hard-working and with The Label Lady has created a brand that taps into the trend for home tidying.  I was particularly impressed with the way she had managed to scale the business in such a short-time on social media, and built such a loyal customer base with little to no marketing spend. I am looking forward to working with Jemma to help scale her business and take it to the next level.”

Solomon, 33, began creating labels as a hobby and to provide release from the pressures of her day job as a paediatric nurse.  She bought her first label machine in 2016 and began making labels for water bottles and other household items as gifts for friends and family, and then on everything from balloons, signs, memory boxes, cake toppers and wedding stationery. She says one her best customers is her sister Stacey, who has been getting organised during lockdown.

Food products adorned with labels from Jemma’s firm, The Label Lady

She started the business from her children’s playroom floor but when her husband lost his job during the first lockdown he built their first proper workspace – The Label Lady Den in their garden, which she outgrew within a few months.

It became her full-time business in January 2020 now employing a small team which produces hundreds of bespoke labels a week. 18 months into the business, Jemma decided that she needed help to scale up the company and take it to the next level. She had always been a big fan of Lord Sugar and decided to write to him for advice.

Lord Sugar got in touch to arrange a call and within a few months made her an offer to invest in her business and become her business partner.

Solomon told the Jewish News: “When I emailed Lord Sugar and received his reply I wasn’t sure if it was spam. My stomach turned over. And I was completely taken aback.

Behind the scenes at The Label Lady

“They say everything happens for a reason and my goodness I can honestly say I never expected that in 18 months I would have worked my absolute butt off enrolling family, friends and even neighbours during what would be the busiest time of my life, and to go on to meet such an amazing person in Lord Sugar is nothing short of surreal.

I cannot believe I can officially call him my business partner now.  I have so many amazing ideas and plans and every day I wake up so excited about what I can create next!”

Follow the Label Lady on social media:

INSTAGRAM – @Label.lady.1

WEBSITE – www.thelabellady.shop

TWITTER – @the_labellady

FACEBOOK – https://www.facebook.com/thelabellady.shop/


Support your Jewish community. Support your Jewish News

Thank you for helping to make Jewish News the leading source of news and opinion for the UK Jewish community. Today we're asking for your invaluable help to continue putting our community first in everything we do.

Unlike other Jewish media, we do not charge for content. That won’t change. Because we are free, we rely on advertising to cover our costs. This vital lifeline, which has dropped in recent years, has fallen further due to coronavirus.

For as little as £5 a month you can help sustain the vital work we do in celebrating and standing up for Jewish life in Britain.

Jewish News holds our community together and keeps us connected. Like a synagogue, it’s where people turn to feel part of something bigger. It also proudly shows the rest of Britain the vibrancy and rich culture of modern Jewish life.

You can make a quick and easy one-off or monthly contribution of £5, £10, £20 or any other sum you’re comfortable with.

100% of your donation will help us continue celebrating our community, in all its dynamic diversity...


Being a community platform means so much more than producing a newspaper and website. One of our proudest roles is media partnering with our invaluable charities to amplify the outstanding work they do to help us all.


There’s no shortage of oys in the world but Jewish News takes every opportunity to celebrate the joys too, through projects like Night of Heroes, 40 Under 40 and other compelling countdowns that make the community kvell with pride.


In the first collaboration between media outlets from different faiths, Jewish News worked with British Muslim TV and Church Times to produce a list of young activists leading the way on interfaith understanding.


Royal Mail issued a stamp honouring Holocaust hero Sir Nicholas Winton after a Jewish News campaign attracted more than 100,000 backers. Jewish Newsalso produces special editions of the paper highlighting pressing issues including mental health and Holocaust remembrance.

Easy access

In an age when news is readily accessible, Jewish News provides high-quality content free online and offline, removing any financial barriers to connecting people.

Voice of our community to wider society

The Jewish News team regularly appears on TV, radio and on the pages of the national press to comment on stories about the Jewish community. Easy access to the paper on the streets of London also means Jewish News provides an invaluable window into the community for the country at large.

We hope you agree all this is worth preserving.

read more: