Israeli businesswomen to speak at London Tech Week
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Israeli businesswomen to speak at London Tech Week

The innovators became London-bound after winning the European Women in Tech Award

Orit Hashay (Credit: Hokkunyc - Wikimedia Commons)
Orit Hashay (Credit: Hokkunyc - Wikimedia Commons)

Four Israeli businesswomen have been nominated to speak at London Tech Week next week.

Among them is the creator of ‘the world’s smartest bra shopper’ and the founder of a firm that matches busy women with beauty professionals.

The innovators became London-bound after winning the European Women in Tech Award, four of 14 Israelis nominated. Judging criteria included capacity to inspire and being a role model for technology in their country.

Orit Hashay founded Brayola – “the world’s smartest personal bra shopper” – in 2012. It partners leading brands with indie designers to provide personalised lingerie recommendations for women. Prior to that, she coded Israel’s most successful wedding website.

Maya Gura established Missbeez, a mobile marketplace matching self-employed beauty therapists with busy women. Before that she co-founded a financial technology firm later bought by eBay.

Having been born two weeks after the Chernobyl nuclear disaster, and suffered respiratory arrest due to the pollution, Inna Braverman set up Eco Wave Power, using the tide to create clean electricity.

The fourth businesswoman, Hillary Harel, is behind Serenus.AI, which uses artificial intelligence and machine learning to improve healthcare services throughout Europe and the US. The four will be speaking about subjects ranging from sustainability, imposter syndrome, the skills needed for the jobs of the future, and how a woman can make a difference in science.

The 1st DIT European Tech Women Event will be hosted by the UK’s Department for International Trade (DIT) Europe Network, on 2 September.

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