A JLE show featuring rabbis speaking to well-known names has attracted sponsorship from Virgin Atlantic that should see viewing figures continue to soar.
Rabbis Unscripted, the JLE’s online show hosted by Rabbi Benjy Morgan and Rabbi Dov Cowan, has attracted more than a million viewers since launching in April, with 100,000 views for the final episode of the last season.
The shows feature interviews, audience interaction and seek to inspire, as Nick Bettles, Virgin Atlantic’s commercial manager, expressed his excitement about the new partnership.
“We have been thoroughly impressed with the level of professionalism of the Rabbis Unscripted show, the engaging style of the rabbis, the incredible number of viewers and the type of audience that it is catering to,” he said. “It became clear to us at Virgin that this was a perfect partner with which to broadcast our brand.”
Recent interviewees include Simon Wiesenthal Centre founder Rabbi Marvin Hier and Hoda Nonoo, the first female and Jewish ambassador from Bahrain.
There was also a special episode dedicated to the Equality and Human Rights Commission’s report on antisemitism in the Labour Party, and Jeremy Corbyn’s suspension then reinstatement, featuring Countdown presenter Rachel Riley and an emotional Lord (Ian) Austin, a former Labour MP.
Morgan said it was a “ground-breaking” to be the first Jewish educational centre to be sponsored from one of the world’s biggest airlines. “We’ve been overwhelmed by the response of thousands of people worldwide tuning in,” he said.
“It’s beyond the wildest dreams of the kind of reach we imagined when
we first launched the show as a response to Covid Lockdown back in April. The fact that Virgin Atlantic wanted to join with us is a mark of
how far the show has come and the potential it has for the future.”
Cowan said they decided to launch Rabbis Unscripted at the beginning of lockdown “to provide inspiration and a sense of community to Jews in the UK”, adding: “A recent highlight was the viral video, viewed 250,000 times, in which Mr Lapp from Borehamwood was surprised with a singing telegram at his doorstep.”
Future plans include live shows with inspirational guests from international venues, incorporating a post-Covid world of interaction with an online user experience.
Thank you for helping to make Jewish News the leading source of news and opinion for the UK Jewish community. Today we're asking for your invaluable help to continue putting our community first in everything we do.
Unlike other Jewish media, we do not charge for content. That won’t change. Because we are free, we rely on advertising to cover our costs. This vital lifeline, which has dropped in recent years, has fallen further due to coronavirus.
For as little as £5 a month you can help sustain the vital work we do in celebrating and standing up for Jewish life in Britain.
Jewish News holds our community together and keeps us connected. Like a synagogue, it’s where people turn to feel part of something bigger. It also proudly shows the rest of Britain the vibrancy and rich culture of modern Jewish life.
You can make a quick and easy one-off or monthly contribution of £5, £10, £20 or any other sum you’re comfortable with.
100% of your donation will help us continue celebrating our community, in all its dynamic diversity...
Being a community platform means so much more than producing a newspaper and website. One of our proudest roles is media partnering with our invaluable charities to amplify the outstanding work they do to help us all.
There’s no shortage of oys in the world but Jewish News takes every opportunity to celebrate the joys too, through projects like Night of Heroes, 40 Under 40 and other compelling countdowns that make the community kvell with pride.
In the first collaboration between media outlets from different faiths, Jewish News worked with British Muslim TV and Church Times to produce a list of young activists leading the way on interfaith understanding.
Royal Mail issued a stamp honouring Holocaust hero Sir Nicholas Winton after a Jewish News campaign attracted more than 100,000 backers. Jewish News also produces special editions of the paper highlighting pressing issues including mental health and Holocaust remembrance.
In an age when news is readily accessible, Jewish News provides high-quality content free online and offline, removing any financial barriers to connecting people.
Voice of our community to wider society
The Jewish News team regularly appears on TV, radio and on the pages of the national press to comment on stories about the Jewish community. Easy access to the paper on the streets of London also means Jewish News provides an invaluable window into the community for the country at large.
We hope you agree all this is worth preserving.