The Scots and the Irish can always lay claim to enjoying a centuries-long association with whisky, but there’s no doubting this beloved spirit is reaching into new horizons and becoming a far more global affair.
One only need look at the sheer volume of talent set to exhibit at The Whisky Event, a luxury showcase of more than 60 leading brands and distilleries – and 250 whiskies – which have been sourced from around the world.
Hosted by The Whisky World, the show follows on from its successful inaugural event last year and will be held on Sunday, 2 June, at the J W Marriott Grosvenor House Hotel in Park Lane.
While promising that this year’s show will be “bigger and better”, the organisers also hope to deliver “an exciting tour of the whisky world in three hours”.
The well-established Scotch, Irish and American brands are confirmed, but so too are newer arrivals from India, Taiwan, Japan and Australia.
This year also brings the presence of Milk & Honey, Israel’s first whisky distillery, which has recently arrived in UK outlets.
Guests will be treated to a cocktail bar from Grandes Distilleries Peureux, which will serve up alcoholic fruit garnishes alongside the Golden Eight Williams Pear Liqueur.
As a perfect complement to the whisky, the event also includes a lavish kosher buffet from Wembley-based firm Catering by Ezri.
Among the brands exhibiting at The Whisky event are Glenrothes, Glendronach, Benriach, Glenglassaugh, Bunnahabhain, Ledaig, Bain’s, Tobermory, Deanston, Gordon & MacPhail, Tamdhu, Glengoyne, Laphroaig, Bowmore, Macallan, Suntory Japanese Whisky, Glenmorangie, Ardbeg, Penderyn, Chivas Regal, Glenlivet, Aberlour, Springbank, Hazelburn, Longrow, Kilkerran, Whisky Works and Dalmore.
Also on hand are Jura, Fettercairn, Glenfiddich, Balvenie, GlenAllachie, Old Pulteney, Balblair, Ancnoc, Speyburn, Nikka, Kavalan, Amrut, Michter’s, Glenfarclas, Tomintoul, Glencadam, Paul John, Bruichladdich, Arran, That Boutique-y Whisky Company, Milk & Honey, Teeling, Craigellachie, Aberfeldy, Dewar’s, Aultmore, Bladnoch, Glen Moray, Tomatin, WhistlePig, Starward, Gelston’s and Benromach.
“There’s a huge range of whisky, yet people tend to only drink the ones they know,” says organiser Abe Lubelsky. “Our show will hopefully reveal all the hidden gems that are out there.”