Seinfeld star makes appearance in Israeli commercial
Wayne Knight, who plays a mailman in the U.S. sitcom, appears in the Israeli commercial lamenting the lack of respect for postal workers
A beloved “Seinfeld” character made an unlikely reprise: in an Israeli commercial for the furniture giant Ikea.
In a short video for Ikea’s 2017 catalogue, Wayne Knight stars once again as Newman, Jerry Seinfeld’s grumpy mailman neighbor and sometimes nemesis.
Shot in Israel, the video features Knight lamenting the lack of respect for postal workers in modern society, as he deals with challenges on his delivery route, including having to resort to various schemes to hand out a piece of mail — and still not succeeding.
“But there is one day that makes me feel special, like Valentine’s Day for the florist, like the day after Passover for the baker,” gushes Knight.
That is the day the yearly Ikea catalogue arrives. As a group of excited Israelis gather around him, Knight, who speaks in English throughout the commercial, says a sentence that contains a single word in Hebrew: My life is tutim (strawberries). To Knight’s dismay, one of people gathered around him offers him grapes, not strawberries.
The line may be referring to Israeli artist Hanan Ben Ari’s hit song, “Our Lives Are Strawberries,” in which the singer complains about the difficulties of living in the Jewish state, while also acknowledging the positives.
Thank you for helping to make Jewish News the leading source of news and opinion for the UK Jewish community. Today we're asking for your invaluable help to continue putting our community first in everything we do.
For as little as £5 a month you can help sustain the vital work we do in celebrating and standing up for Jewish life in Britain.
Jewish News holds our community together and keeps us connected. Like a synagogue, it’s where people turn to feel part of something bigger. It also proudly shows the rest of Britain the vibrancy and rich culture of modern Jewish life.
You can make a quick and easy one-off or monthly contribution of £5, £10, £20 or any other sum you’re comfortable with.
100% of your donation will help us continue celebrating our community, in all its dynamic diversity...
Engaging
Being a community platform means so much more than producing a newspaper and website. One of our proudest roles is media partnering with our invaluable charities to amplify the outstanding work they do to help us all.
Celebrating
There’s no shortage of oys in the world but Jewish News takes every opportunity to celebrate the joys too, through projects like Night of Heroes, 40 Under 40 and other compelling countdowns that make the community kvell with pride.
Pioneering
In the first collaboration between media outlets from different faiths, Jewish News worked with British Muslim TV and Church Times to produce a list of young activists leading the way on interfaith understanding.
Campaigning
Royal Mail issued a stamp honouring Holocaust hero Sir Nicholas Winton after a Jewish News campaign attracted more than 100,000 backers. Jewish Newsalso produces special editions of the paper highlighting pressing issues including mental health and Holocaust remembrance.
Easy access
In an age when news is readily accessible, Jewish News provides high-quality content free online and offline, removing any financial barriers to connecting people.
Voice of our community to wider society
The Jewish News team regularly appears on TV, radio and on the pages of the national press to comment on stories about the Jewish community. Easy access to the paper on the streets of London also means Jewish News provides an invaluable window into the community for the country at large.
We hope you agree all this is worth preserving.
