Fast fashion brand The Gap is all about diversity, as its advertising campaigns both in the UK and the US show.
Now it has gone a step further with a new ad campaign for its autumn range of hooded sweatshirts — featuring a Jewish musician and a Muslim journalist.
Mikaela Strauss, just 19 and from Brooklyn, is making waves in the music business in New York under the name King Princess. Her latest album is racing up the charts and she’s been promoted by pop “royalty” such as Harry Styles, who tweeted lyrics from King Princess’s hit, “1950”.
Noor Tagouri, who features in the adverts with Strauss, is 24 and wears a hijab. She tweeted: “Proud to be a part of a campaign that let me be truly ME. Took years to build the confidence I have today + 100% love myself naturally. Thank you, Gap”.
The campaign is called “Meet me in the Gap” and features a variety of people from different backgrounds.