Ikea apologises for women-free catalogue for strictly-Orthodox Jews
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Ikea apologises for women-free catalogue for strictly-Orthodox Jews

The Swedish furniture retailer Ikea has said sorry for publishing a brochure catering for Israel's strictly-Orthodox Jewish community that contains no images of women.

An image from the male-only Ikea brochure.
An image from the male-only Ikea brochure.

Swedish furniture retailer Ikea has apologised for a catalogue aimed at Israel’s ultra-Orthodox Jewish community that contains no images of women.

Ikea said the booklet was produced by its Israeli branch, and not by the Swedish group itself.

Company spokeswoman Josefin Thorell said the catalogue “is not something that has gone through us”, adding “we have been very clear that this is not what the Ikea brand stands for”.

A man's place is in the home: the cover of the controversial Ikea brochure
A man’s place is in the home: the cover of the controversial Ikea brochure

Ms Thorell told Swedish news agency TT that its Israeli franchise “had tried to reach a consumer group” and made “an error”.

It is not clear how many catalogues have been printed.

The ultra-Orthodox Jewish community makes up about 11% of Israel’s population.

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