Happy days as Pharrell Williams announces Tel Aviv gig

Happy days as Pharrell Williams announces Tel Aviv gig

Get Lucky hitmaker to play Israel despite opposition from BDS lobby.

Patrick Maguire is a reporter at the Jewish News.

Pharrell Williams
Pharrell Williams

Israeli revellers look set for a Happy summer – after pint-sized hitmaker Pharrell Williams announced a one-off concert in Tel Aviv.

The pop maestro – known and loved for his sunny soundtracks to the blockbuster Despicable Me film series and infectious chart-toppers such as Get Lucky and Blurred Lines – will play in Rishon Lezion Park on July 21st.

Williams’ decision to stage a leg of his international tour in Israel comes despite a wave of opposition from Boycott, Divestment and Sanctions (BDS) supporters over his partnership with South African shopping chain Woolworths, whose retail offering includes Israeli-made goods.

An open letter from BDS supporters issued last year – when rumours of an Israel gig first surfaced – accused the star of being “indifferent to the suffering of Palestinian children”.

But the spate of criticism has left Williams undeterred – with the 10-time Grammy winner issuing an invitation to Israeli fans in the form of a video montage of national landmarks set to his own music.

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