LISTEN: Chasidic singer’s catchy tune promotes Covid compliance in Golders Green
search

The latest Jewish News

Read this week’s digital edition

Click Here

LISTEN: Chasidic singer’s catchy tune promotes Covid compliance in Golders Green

Stamford Hill's Shloime Gertner performs jingle to remind Kosher Kingdom shoppers to follow coronavirus restrictions.

Kosher Kingdom (Screenshot from Google Maps)
Kosher Kingdom (Screenshot from Google Maps)

A leading Chasidic singer is working with Golders Green supermarket Kosher Kingdom to promote Covid safety for its customers.

Hiring the services of Stamford Hill singer Shloime Gertner, Kosher Kingdom has played a catchy tune to its customers, with lyrics advising shoppers to wear masks, use hand-sanitiser and avoid busy aisles.

Accompanied by the saxophone and keyboard, lyrics include: “Let’s stay safe and protect each other. This is a customer announcement; in line with the government guidance. Facemasks must be worn in-store; covering both nose and mouth. Hand-sanitisers are positioned around the shop for your use.”

Joined by backing vocals, the singer continues: “Please keep a safe distance between one another; if an aisle is busy go down a different aisle, oh yeah.

“Please avoid socialising.”

He adds: “Thank you for shopping with Kosher Kingdom. Stay safe.”

Shloime Gertner,

In an interview with Jewish News, singer Mr Gertner said he hoped a more positive way of providing guidance would encourage shoppers to adhere to the regulations.

This comes after members of the Jewish community have been criticised for not respecting regulations imposed by the government, including being photographed in stores not wearing masks.

“I think this song will make a difference; it has to make a difference,” said the singer.

Mr Gertner, who worked on the song with Israeli musician Asaf Flumendorf, said he received a call from the owner of Kosher Kingdom this month.

He said: “The lyrics are based on an announcement that was playing in Kosher Kingdom. They wanted something more interesting than just reading out the announcement; something lighter and happier.

“They wanted a jingle to play in the store, which would deliver the announcement in a softer way. It is a strong message in a happy song.”

He added: “That is what people want in these strange times. They want the message to come across in a happy way. It is a time when people need music in their lives.

“Just before we finished recording, I added the: ‘Let’s stay safe” bit. I improvised.”

The audio of the announcement has since gone viral on social media since it was first played in the Golders Green store over a week ago. “The reaction has been amazing,” said Mr Gertner.

“People are calling me up, asking where they can download it. It has done very well. The feedback has been great.

“Kosher Kingdom has hit the jackpot with it, to have a message like that sung in a tailor-made way.”

Support your Jewish community. Support your Jewish News

Thank you for helping to make Jewish News the leading source of news and opinion for the UK Jewish community. Today we're asking for your invaluable help to continue putting our community first in everything we do.

Unlike other Jewish media, we do not charge for content. That won’t change. Because we are free, we rely on advertising to cover our costs. This vital lifeline, which has dropped in recent years, has fallen further due to coronavirus.

For as little as £5 a month you can help sustain the vital work we do in celebrating and standing up for Jewish life in Britain.

Jewish News holds our community together and keeps us connected. Like a synagogue, it’s where people turn to feel part of something bigger. It also proudly shows the rest of Britain the vibrancy and rich culture of modern Jewish life.

You can make a quick and easy one-off or monthly contribution of £5, £10, £20 or any other sum you’re comfortable with.

100% of your donation will help us continue celebrating our community, in all its dynamic diversity...

Engaging

Being a community platform means so much more than producing a newspaper and website. One of our proudest roles is media partnering with our invaluable charities to amplify the outstanding work they do to help us all.

Celebrating

There’s no shortage of oys in the world but Jewish News takes every opportunity to celebrate the joys too, through projects like Night of Heroes, 40 Under 40 and other compelling countdowns that make the community kvell with pride.

Pioneering

In the first collaboration between media outlets from different faiths, Jewish News worked with British Muslim TV and Church Times to produce a list of young activists leading the way on interfaith understanding.

Campaigning

Royal Mail issued a stamp honouring Holocaust hero Sir Nicholas Winton after a Jewish News campaign attracted more than 100,000 backers. Jewish Newsalso produces special editions of the paper highlighting pressing issues including mental health and Holocaust remembrance.

Easy access

In an age when news is readily accessible, Jewish News provides high-quality content free online and offline, removing any financial barriers to connecting people.

Voice of our community to wider society

The Jewish News team regularly appears on TV, radio and on the pages of the national press to comment on stories about the Jewish community. Easy access to the paper on the streets of London also means Jewish News provides an invaluable window into the community for the country at large.

We hope you agree all this is worth preserving.

read more:
comments