Will Lord Sugar roast Apprentice Daniel over kosher chicken deal?
Daniel Lassman takes this week’s The Apprentice back to familiar ground by haggling over a kosher chicken at the Temple Fortune branch of Kosher Deli, writes Suzanne Baum.
As project manager of Team Tenacity, the 27-year-old grabs the chance to use his negotiating skills to knock down the price of a chicken in this week’s task – that challenges the candidates to buy nine items, all of which have featured in tasks over the last 10 years, at the best possible prices.
“I’m Jewish,” says Lassman to teammate Felipe as he hears about the kosher chicken item and immediately heads to Temple Fortune. On entering the Kosher Deli, pub quiz owner Lassman is filmed greeting manager Yakov Dadia with “Shalom.”
To a soundtrack of Hava Nagila, Lassman is seen schmoozing Mr Dadia as he successfully manages to negotiate knocking down a £6.19 chicken to £4. “My family comes here quite a lot,” he tells Mr Dadia, before calling him “a gentleman” as the deal is struck.
“I only knew on the day that the show wanted to come and film in my shop,” said Mr Dadia, who is very excited to watch tonight’s programme. “Lassman was so polite but extremely firm and although I didn’t really want to negotiate with him he talked me round as he put me on the spot.
“There was a lot of haggling between us which is edited in the show.”
Lassman, who got engaged a few months ago, is not the only contestant seen mixing in the Jewish community in tonight’s episode. Trying to get a deal on diamonds, fellow contestants Sanjay and Roisin are filmed visiting jewellers in Hatton Garden, with negotiations taking place in front of a small Menorah.
For Lassman – who has been fortunate to survive boardroom firing in the last two week’s episodes – it remains to be seen if he succeeds in leading his team to victory tonight.
However, the good news for him is that he bagged the chicken-unlike in series four of The Apprentice when the contestants made the faux pas of trying to find a kosher chicken at a halal butcher’s in 2008.
Thank you for helping to make Jewish News the leading source of news and opinion for the UK Jewish community. Today we're asking for your invaluable help to continue putting our community first in everything we do.
For as little as £5 a month you can help sustain the vital work we do in celebrating and standing up for Jewish life in Britain.
Jewish News holds our community together and keeps us connected. Like a synagogue, it’s where people turn to feel part of something bigger. It also proudly shows the rest of Britain the vibrancy and rich culture of modern Jewish life.
You can make a quick and easy one-off or monthly contribution of £5, £10, £20 or any other sum you’re comfortable with.
100% of your donation will help us continue celebrating our community, in all its dynamic diversity...
Engaging
Being a community platform means so much more than producing a newspaper and website. One of our proudest roles is media partnering with our invaluable charities to amplify the outstanding work they do to help us all.
Celebrating
There’s no shortage of oys in the world but Jewish News takes every opportunity to celebrate the joys too, through projects like Night of Heroes, 40 Under 40 and other compelling countdowns that make the community kvell with pride.
Pioneering
In the first collaboration between media outlets from different faiths, Jewish News worked with British Muslim TV and Church Times to produce a list of young activists leading the way on interfaith understanding.
Campaigning
Royal Mail issued a stamp honouring Holocaust hero Sir Nicholas Winton after a Jewish News campaign attracted more than 100,000 backers. Jewish Newsalso produces special editions of the paper highlighting pressing issues including mental health and Holocaust remembrance.
Easy access
In an age when news is readily accessible, Jewish News provides high-quality content free online and offline, removing any financial barriers to connecting people.
Voice of our community to wider society
The Jewish News team regularly appears on TV, radio and on the pages of the national press to comment on stories about the Jewish community. Easy access to the paper on the streets of London also means Jewish News provides an invaluable window into the community for the country at large.
We hope you agree all this is worth preserving.
