Word association games have long been used by psychologists to reveal a person’s true feelings. 

The Israel Advocacy Movement used this tried and tested formula to discover what shoppers at Brent Cross thought when they heard the words Peter Andre and Katie Price, to hipsters, Hindus, Pizza…. And Jews.

The responses were mixed to say the least, with the first respondent having to ask a friend, before blurting out ‘money’.

Then ensued a steady stream of predictable stereotypes such as money, gold and Israel, in addition to ‘Holocaust’ and Hitler.

Others resorted to more ‘out-the-box’ responses, such as ‘Jesus’, Christians, ‘really got f****d up’, Ancient, ‘been in the country and in the world for a long time’.