The family of Sacha Baron Cohen has donated two life saving pieces of equipment to Magen David Adom, ‘with Respect’.
The British comedian was unable to attend the ceremony in Tel Aviv on Thursday, but mother Daniella dedicated the two medicycles to deceased father Gerald.
On the back of one of the vehicles, Mrs Baron Cohen opted for one of her son Sacha’s more uncontroversial slogans – “Respect!”, as made famous by his character, Ali G.
Sacha, who was unable to attend, sent a video message dedicated to his father, whilst his brother Erran, an accomplished musician, played some of his father’s favourite songs on keyboard.
The dedication of the medicycles, which are worth around £15,000 each, cemented the close connection between the Baron Cohen family and Magen David Adom, as Daniella’s brother, Gil Weiser, was the founder of Israeli Friends of Magen David Adom.
Thanking the Baron Cohen and Weiser families for their donation, MDA UK’s CEO Daniel Burger said: “We are so grateful.. [and] we look forward to seeing the medicycles flying through the streets of Israel, helping to save lives.”