Pizza Hut has apologised and fired an advertising firm responsible for an Israeli Facebook advert that mocked the leader of a mass Palestinian hunger strike.
The advert on Israel’s Pizza Hut Facebook page was deleted and the parent company said in a statement that the Facebook post was “completely inappropriate”.
After the Israel Prison Service released a video claiming to show Marwan Barghouti secretly snacking, Pizza Hut Israel published a Facebook post with a pizza box superimposed on Barghouti’s prison cell, asking if he would rather have broken his hunger strike with pizza.
A representative of Grass Pink, the Israeli advertising company behind the ad, said it “didn’t mean to offend anybody”.
Prisoners are an emotional issue for Palestinians after decades of conflict.
Some threatened to boycott the chain.